26,382 people brush teeth to set Guinness World Record


Colgate-Palmolive (India) Limited joined hands with Indian Association of Public Health Dentistry (IAPHD)and the Kalinga Institute of Social Sciences (KISS), to highlight the importance of oral care in India, and set a new Guinness World Record for most number of people brushing their teeth simultaneously at a single venue.

To create this new Guinness World Record, 26,382 people including students,Institute staff and tribal children gathered at KISS, to brush at the same time with Colgate strong teeth toothpaste and Colgate toothbrush.

Commenting on the achievement, Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited said, “I am delighted to be here with Sudam Marndi, Minister of Revenue & Disaster Management, Odisha, Raghunandan Das, Minister of State for Water Resources, Information & Public Relations, Odisha, and our partners in this attempt for Guinness World Record – Prof. Achyuta Samanta, Founder of Kalinga Institute of Social Sciences and Dr. Sabyasachi Saha, Secretary- Indian Association of Public Health Dentistry.

Thank you for your support in this milestone event that helps to significantly raise the level of awareness about the importance of Oral Health in India.Programs such as our flagship Bright Smiles, Bright Futures™, which has touched over 162 million children over the past 40 years is a great example of this,” he said.

Prof.Achyuta Samanta, Founder, Kalinga Institute of Social Sciences, said, “this 4th Guinness World Record is another demonstration of our commitment to teaching our students the right way to live and the correct oral care habits that will stay with them for life and help in building their overall health and well-being.”

Speaking on the occasion, Dr.Sabyasachi Saha, Secretary, IAPHD, said, “Every year we celebrate November7, as the National Toothbrushing Day.  This year we decided to celebrate it by setting a new Guinness World Record to raise awareness and improve Oral hygiene in the country to make every Indian use a toothbrush.  This record is an important milestone inthe silver jubilee celebration of Indian ssociation of Public Health Dentistry.”

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