User experience campaign launched for Bosch tools new cordless range


Bosch Power Tools India, in a bid to bring about consumer experience in use of its cordless range has launched mobile van demonstration vehicles across multi-cities from September 9.

Adding to the 40 cities covered by the previous ‘Cordless Matlab Bosch’ demo zones through channel partner outlets, Bosch power tools plan to expand its outreach to 50 more cities in India by the end of the month with the product experiential mobile vans campaign.

These experiential mobile vans will not only engage and educate consumers on the availability and benefits of quality cordless power tools in the market but also improve accessibility and availability of the range by reaching across cities through the experiential vehicles“said company officials.

Commenting on the launch of the mobile van campaign, Panish PK, Regional Business Director – India and SAARC – Bosch Power Tools said, “From having the smallest and most powerful batteries on the market to introducing cordless tools to replace their corded predecessors, Bosch aims to advance into a new dimension of performance and excellence.”

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