Coimbatore Feb 28
Rally for Rivers (RfR), the national level river revitalization movement that was launched by Sadhguru, Founder, Isha Foundation, in September 2017 was awarded the 2018 National Water Award in the category of Best Educative/Mass Awareness Efforts.
Union Minister of State in Ministry of Water Resources, River Development and Ganga Rejuvenation, Arjun Ram Meghwaland U P Singh, Union Water Resources Secretary, presented the award on 25 February 2019 at the Malvankar Auditorium in Constitution Club, New Delhi.
As many as 162 million Indians from all walks of life supported and endorsed the campaign making it the largest ecological movement in the history of the planet.
RfR combined the use of traditional media, social media and on-ground campaigns to effectively spread its message about river revitalization. With over 4000 media stories and an online reach of over 400 million, RfR generated over 4 billion impressions across mediums, according to the Isha Foundation, communication.
Spearheaded by Sadhguru, he personally drove 9300 km through the length and breadth of the country to raise public awareness about the state of India’s rivers.
Covering 16 states and holding over 180 public events in 23 cities in one month, Sadhguru called upon the nation to speak in one voice to save India’s rivers.
The public events were attended by 13 Chief Ministers and lakhs of people including business and social leaders and celebrities from sports and entertainment.
The National Water Award was instituted in 2007 with the objective of encouraging all stakeholders including Non-Governmental Organizations (NGOs), Gram Panchayats, Urban Local Bodies, Water User Associations, Institutions, Corporate Sector and Individuals to adopt innovative practices in promoting water use efficiency, recycling & re-use of water and creating awareness through people’s participation resulting in sustainable development of water resources.